University of Wisconsin-Parkside “Be Parkside Famous” Campaign

Higher education marketing often faces the challenge of maintaining strict brand consistency while competing for attention in crowded campus environments. For the University of Wisconsin–Parkside’s “Be Parkside Famous” campaign, the objective was to create materials that stood apart from traditional university communications without sacrificing institutional brand recognition.

To accomplish this, I developed a zine-inspired visual system that introduced bold typography, expressive layouts, and editorial-style design while remaining firmly rooted in UW–Parkside’s brand standards. The campaign delivered a distinctive, memorable look that helped the program break through the visual clutter and better engage prospective students.