Animail

My wife and I frequently visit accredited zoos and aquariums throughout the country. Being self-described zoo nerds, we found that engagement with interpretive signage and other educational opportunities left much to be desired. One can only hear someone call an ape a monkey or attribute the home of an Amur Tiger to Africa before the designer in me tried to find a solution to a problem. Animail was born from that solution.

Animail is a gateway to a world of knowledge and inspiration. Our subscription box service delivers 10 fact cards about different species, carefully curated around a theme, to children's doorsteps. Each box also includes a fun project or craft and an activity booklet, designed to guide the family's next zoo adventure.

After much research into other educational brands, like Nat Geo, and the overall design of interpretive signage at zoos, I looked to dynamic design elements and bright, engaging colors to build a brand identity that resonates with children and adults.