Numbskul Brand Refresh
Numbskul Beverage Company needed to reignite interest in a brand built around being unapologetically bold, rebellious, and fun. While the personality resonated with its audience, the existing visual identity lacked the impact needed to stand out in a competitive retail environment.
Numbskul’s Orignal Approach to Point of Sale Design
I redesigned key point-of-sale materials and evolved the brand’s visual identity with a cleaner, more modern approach that maintained its irreverent attitude while improving clarity and shelf presence. The refreshed creative helped re-engage the brand’s social media community and contributed to an immediate increase in online merchandise sales.
